At 3 Dots Design, we took this brand into our guardianship and became its brand custodian. The challenge was to make the name – Bookstation, synonymous with online book buying not only in Pune but all over India. With this focused approach, we created a digital strategy to penetrate the Pune market first with the brand strength deeply rooted in hyperlocal deliveries within 5 hours. We then expanded our vision to deliver PAN India in 3-4 days. The challenges were aplenty. Listing hundreds and thousands of books on the portal on a daily basis, getting the vendors ready with the inventories and streamlining the logistics. The entire process was a learning task and it prepared us to deliver our best.