We often tend to ignore our health and sometimes even suffer in silence because of not being able to sleep at the right time or the right mattress due to various reasons. Through this campaign – AB INDIA SOYEGA SAHI, seemed like the ‘right’ preposition with the kind of technologies that we offered in our mattresses via India’s first online mattress exchange. This campaign was an initiative to spread good health, good sleep and well-being across the nation through an exchange offer that would change the way India sleeps. This exchange offer allowed the people to choose the right mattress for their body type, and give them the right kind of support in terms of firmness and softness with advanced technologies.

With the campaign up & running, the kind of response we got was tremendous. The kind of realistic problems that we highlighted through this campaign, people felt connected with the brand and 400+ leads were generated from website as well as Facebook.