When we were briefed about the product, it was clear that we were not supposed to dwell too much into the performance of the product, rather focus on how riding these e- scooters would make you feel. That’s how we arrived at the statement – ‘The Sleek God’ (just like, The Greek God). Also, this positioning perfectly fit with the sleek design and aesthetics of the products. Our creative campaign revolved around this very concept of ‘The Sleek God’ while the brand possessed an attitude of a playful heart and an intelligent mind.

The campaign began with a set of teasers, followed by launch where we revealed the concept of “The Sleek God” and follow-up creatives where we focused on the individual aspect of the e-scooter. Social Media: The social media creatives were designed to engage the audience with meaningful, yet fun content.

The launch of the production plant kicked off on the auspicious occasion of Dussehra and they had a phenomenal response. Even before the dealerships were set, the first e- scooter was already sold at the plant. So far, EXER has received a total of 15+ enquiries for dealerships, and has reached 50,000+ people with 55% impressions from the latest promotions.